The 12

1. Why three tiers instead of “custom quotes”?

Because “custom quote” is what agencies say when they want to figure out how much you can pay. We’d rather publish three real prices and let you pick.

2. Do I really own the site, or are you locking me in?

You own it. The domain is in your name. The site exports cleanly. You can leave at any time and we hand you the keys. We don’t ransom your site to keep your monthly going.

3. What platform do you build on?

WordPress.com Business — the same platform SwagerBuilds runs on. It’s fast, secure, has real backups, and the migration path away from it is clean (XML export). We’re not building on a proprietary system you can’t escape.

4. Can I bring my own hosting / WordPress.org install?

T2 and T3 yes. T1 no — at $1,000 setup we need the hosting to be on our standard stack to make the math work.

5. What about the Day-90 promise — what’s the catch?

No catch. Full details on how we work. Short version: every tier includes it. We agree on 3 target keywords in a written brief at kickoff. Setup fee and first monthly bill at signup; monthly runs on a 30-day cycle from there. If we don’t get 3 of your target keywords into Google’s top 20 (top 10 on T3) inside 90 days — measured in your Google Search Console — monthly billing stops permanently on Day 90. No future monthly charges, no refund of the roughly 3 months of monthly you’ve already paid. You keep the site, content, GBP, everything we’ve built. Hit the milestone and monthly continues on the same 30-day cycle indefinitely. Hosting, tools, and third-party costs are on us throughout. Setup fee is non-refundable in all cases.

6. How long does the build take?

T1: 2 weeks. T2: 3 weeks. T3: 4 weeks. From your Stripe payment to live site. We hit dates or we eat the delay.

7. What if I’m not in Idaho?

Doesn’t matter. We work with trades across Idaho, Montana, Utah, Wyoming, and anywhere we can pick up the phone in Mountain Time. Time zones beyond that — we’ll discuss.

8. Do you write the content or do I?

Both, depends on tier. T1: you write the page copy, we polish + format. T2 + T3: we draft everything, you review and approve. The voice should sound like you — we just do the typing.

9. What CRM do you wire to?

JobTread (native), Pipedrive, HubSpot, Google Sheets, or just an email-only flow. T2 + T3 standard. T1 is email-only by default; CRM wire-up is a $250 add-on.

10. Will you also do my ads?

T3 includes paid-ads management (Google + Meta). T1 and T2 don’t — we focus on organic first because that’s where the long-term compounding lives. You can add ad management later as a separate $1,500/mo bolt-on.

11. What if I want to cancel?

Email billing@s4media.co. You stop paying on the next billing cycle. You keep the site, the domain, and the GBP. We send you a clean export. No early-termination fee. No retention pitch.

12. Why “S4 Media”?

S4 = the SwagerBuilds team — Bryce, Gabby, and the operating doctrine. “Media” because we ship more than websites — content, GBP, social, AI-search visibility. We tried five other names. This one stuck.