The proof
Three real builds. Three real trades. Real numbers.
We won’t show you a fake mockup or a Dribbble shot. The case studies below are jobs we’ve actually shipped. Click any one for the full breakdown — what the shop looked like before, what we built, what it returned.
Case Study 1
SwagerBuilds
Trade: Custom home builder · Location: Eastern Idaho · Started: 2024 · Status: Live, scaling
The before. Bryce had a Wix site and a Facebook page. Was getting maybe 1 lead/month from organic. GBP was unclaimed. No schema. No blog.
What we built. Full custom redesign (cream/gold/Cormorant brand). 30+ blog posts seeded over 18 months. GBP claimed + monthly posts. Schema markup live. Lead form wired to JobTread CRM. iMessage alerts firing within 60 sec of every form submit.
The result. Tracked leads up from ~1/mo to 8–12/mo organic. GBP impressions tripled in 6 months. Now ranking #1 in AI Overviews for “custom home builder Eastern Idaho.”
The stack. WordPress.com Business + Cloudflare + JobTread + Mailchimp + Google Workspace + GBP + GA4.
Case Study 2
Auto Alignment & Calibrations
Trade: Auto repair / wheel alignment specialist · Location: Eastern Idaho · Started: 2025 · Status: Live
The before. Single-page Squarespace with no GBP optimization. Owner getting 90% of business from walk-ins.
What we built. 8-page site focused on the specific service trims they handle (sprinter vans, lifted trucks, ADAS recalibration). GBP categories optimized. Service-area pages for surrounding towns. Schema markup for AutoRepair + LocalBusiness.
The result. Phone calls from search up 40% in first 90 days. New customer share shifted from walk-in to “found you on Google.”
(client-confirmed case study link)
Case Study 3
Idaho Pest
Trade: Pest control · Location: Eastern Idaho · Started: 2025 · Status: Live
The before. Generic template site, no schema, no GBP work, paying $1,200/mo to a national SEO mill that produced nothing.
What we built. Real custom site with service-specific pages (rodents, termites, mosquitoes, commercial). GBP rebuilt. Local pack rankings recovered. Lead form wired to their internal CRM.
The result. Replaced the $1,200/mo SEO mill at one-third the cost. First-month leads doubled.
(client-confirmed case study link)
What every build includes
The bar is the same whether you’re paying $1,000 or $7,500 setup: a real site, mobile-fast, schema-complete, GBP-optimized, lead-form wired. The difference between tiers is breadth — pages, content, ad management — not quality.
S4 Media 